Atlas Pure
Atlas Pure
Atlas Pure
Atlas Pure
Atlas Pure
Atlas Pure
Atlas Pure

Atlas Pure

Purifying Whipped Mask
£40
[50ml]

A clay mask to detox and renew skin
With a nourishing formula that never cracks or dries out

Ingredients to purify and nourish
Intense purification thanks to a blend of Clays and Salicylic Acid, whipped with skin-identical Glycerin and soothing Allantoin into a hydrating, creamy texture.

The result
After 10 minutes, skin is left clearer and renewed, while remaining soft and comfortable, with a beautifully luminous-matte glow.

For all skin types. Non-comedogenic. Dermatologically tested.

What is it?

A deeply purifying clay mask: thanks to the combination of gentle Green Clay, White Kaolin Clay and Salicylic Acid. Together, these absorb excess sebum and detoxify pores, while lifting and dissolving dead skin cells. The result? Skin is clearer, brighter and renewed.

Hydrating and soothing: with a whipped, non-drying texture that is rich in skin-identical Glycerin to hold in moisture deep within the skin's surface, along with Allantoin which acts as a protective barrier against further water loss. While the purifying actives work their magic, these super hydrators keeps skin soft, comfortable and nourished.

Infused with the scent of Verbena and Mint Water for a mind and complexion that feel rejuvenated and mountain fresh.

How to use

Use twice a week. Apply a generous dollop evenly to cleansed, dry face and neck. Let the mask set for up to 10 minutes. Remove with warm water using a damp cloth or mitt.

Tip: for combination skin, try multi-masking. Use the clay mask on areas that need a deep detoxification, and on dull areas apply the Sahara Silk Brightening Cream Exfoliator.

External use only, avoid contact with eyes.

Your experience

Texture: whipped, thick non-drying mask.

Scent: uplifting and refreshing scent of Mint and Verbena.

Your skin: deeply cleansed, purified with a mountain-fresh glow.

You: inhale a breath of Atlas Mountain-fresh air.

Ingredients

• Green Clay: Absorbs excess oil from the skin.

• White Kaolin: A type of clay, gentle and less drying, that absorbs excess sebum.

• Allantoin: Soothing, skin-softening and protecting.

• Glycerin: A natural moisturizer that is also in our skin.

• Salicylic Acid: A potent beta hydroxy acid (BHA) that loosen the outer layers of dead skin.

• Verbena: Often used for its reported medicinal properties, Verbena is known for its soothing and relaxing effects.

• Mint Water: Naturally scented. The scent of Morocco with toning and refreshing properties.

Formulated without: Mineral Oil, Sulfate Detergent, Parabens, Phthalates, Diethanolamine. Explore our Ingredients glossary here.

INGREDIENTS : aqua (water), glycerin, stearic acid, butylene glycol, illite, glyceryl stearate, triethanolamine, peg-8, ci 77891 (titanium dioxide), caramel, hydroxyacetophenone, kaolin, caprylic/capric triglyceride, mentha piperita (peppermint) leaf water, ethylhexylglycerin, allantoin, potassium sorbate, bisabolol, sorbitan caprylate, tetrasodium edta, salicylic acid, mentha piperita (peppermint) oil, verbena officinalis flower/leaf extract, tocopherol, ci 19140 (yellow 5), panthenol, benzyl alcohol, limonene, ascorbyl palmitate, phenoxyethanol, escin, vitis vinifera (grape) fruit extract, ruscus aculeatus root extract, ammonium glycyrrhizate, ascorbic acid, citric acid, dehydroacetic acid, centella asiatica leaf extract, hydrolyzed yeast protein, calendula officinalis flower extract, sodium citrate

Sustainability

Carbon Neutral Certified ✔ 90% recyclable ✔ Formulated following EU regulation ✔

Discover more about our Lighter Footprint Commitment here.

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Why it works

"The beauty of the Atlas Pure clay mask formulation is the combination of high-performing detoxifying actives that exfoliate and purify, balanced with those that moisturise and soothe. While some clay masks can leave the skin dry, Atlas Pure was specifically designed to keep skin moisturised. To do this, we infused skin-identical Glycerin into our whipped texture, to leave the skin feeling detoxified but also nourished and soft."

Kathy, Scientific Director

Our Inspiration

Why did you create Atlas Pure?

“I have been using clay masks at the hammam since I was a child (not that I needed to skin detox back then) and the first thing you learn is to never ever let it dry out, or it will dry out your skin. Fast forward a few years and, as Clay masks became more mainstream, I was surprised to see that not only will people let them dry on their skin, but even worse, they see it as a proof of performance. Determined to change this, I made the most perfect Clay mask that purifies, soothes and has a nourishing whipped texture infused with fresh verbena and mint that would never dry out.”

How did Morocco inspire Atlas Pure?

“When I think of clean and fresh, I think of the crisp purifying air of the Atlas Mountains. And when I think of clean, fresh, purified skin, I think of the potent detoxifying power of clays, native to these same breathtaking mountains. So, when it came to dreaming of the perfect purifying mask, the Atlas was my inspiration. A mask like no other: a mask for a skin as fresh, bright and sublime as an Atlas morning, soothing aromas seeping from the steaming glass of mint & verbena tea in hand; one that would harness the powers of those clays for the best detox, whilst still being ultra-nourishing and non-drying.”

Hind

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