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Triple-Brightening For All

Discover the science of glow with our NEW Oasis Bright Triple Brightening Vitamin C Serum

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Les Petites Giftset

5 Step Glow Ritual of Travel Sized Bestsellers

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Radiance Renewing Night Serum

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Our Story

At whind, we take a different approach to beauty by creating evocatively potent skincare: powerful, science-led products, without any compromise on having a joyful experience.

The brand formulates with a new concept called Warm Science™ combining high performing, proven actives, with sensorial scents and textures inspired our the founder’s Moroccan heritage. This approach transforms labourious skincare routines into enjoyable daily rituals, which in turn maximises product performance.

We value kindness in all its forms. All our skincare products are dermatologically tested, vegan, cruelty free and carbon neutral certified; and the packaging is at least 90% recyclable with a commitment to build towards 100%.

The result, a joyful glow that is clear to see.

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Warm Science™

We believe in making Beauty highly effective through joy.

Our products are a combination of scientifically proven formulas and sensorial ingredients from places blessed with light and warmth. A very potent form of alchemy that transforms laborious skincare regimes into rituals so enjoyable you’ll indulge in them consistently, ensuring superior results.

We call it Warm Science™: our formula for glow.

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Our Stories

BEAUTY

whind's Guide to Vitamin C for Glowing Skin

We all know how amazing Vitamin C is for our bodies, nurturing us through what we eat and drink. But did yo...

BEAUTY

Exploring Beauty with Baukjen de Swaan Arons

Longevity is not always a word associated with fashion, but if true style is timeless, then our wardrobes s...

BEAUTY

Our Top Tips for Looking After Your Skin When Traveling

Wanderlust is in our soul. Exploring new places and discovering new worlds brings light into your life, and...

BEAUTY

Ingredient spotlight: Argan Oil

The warm, toasted scent of Argan Oil is immediately evocative of Morocco – if you put the country in a bott...

BEAUTY

Exploring Beauty with Bahaar

When you discover that boho-chic fashion brand Bahaar was inspired by a walk on the beach, it all falls int...

BEAUTY

Should a “double cleanse” be the newest addition to your Beauty ritual?

It’s the K-beauty trend reportedly beloved of Meghan Markle and Alexandria Ocasio-Cortez, but is the “doubl...

BEAUTY

4 Skincare Secrets From Beauty Within

We created whind based on the belief that true Beauty isn’t only skin deep – it’s something that comes from...

BEAUTY

Everything Is Transformed: Sustainable Accessories with Salima Chaieb

Our latest collaboration with Moroccan fashion designer Salima Chaieb weaves together our two greatest pass...

BEAUTY

Why your skin deserves 9 oils rather than one…

We unpack the science behind the magical nine-oil blend within Marrakech Light, our Illuminating Oil that b...

BEAUTY

New Year, New Ritual: Refresh And Detox

The dawn of a new year usually brings with it the scent of fresh diary pages, the setting of good intentio...

BEAUTY

Introducing... Oasis Fresh

We all know that cleansers are the non-negotiable core of your Beauty routine. That’s why when it came to c...

BEAUTY

Ingredient spotlight: decadent Desert Date Oil

When cold-pressed into an oil, the delicious, sticky-sweet fruit of the hallowed Desert Date shrub forms a ...

BEAUTY

Pro Makeup Artist Nina Ubhi’s 9-Step Guide to a Flawless Finish

We’re fully obsessed with Dubai-based make-up artist Nina Ubhi’s glow-giving looks, as showcased in her gl...

BEAUTY

Hind on Gifting

Gift. A 4 letter magical word. Like love. Both deeply human. Both about a connection to another human.

BEAUTY

whind Christmas Gift Guide 2021

Say maasalama to giving candles and bubble bath sets this Christmas: we’ve got a truly indulgent way to sho...

BEAUTY

Ingredient spotlight: glow-tinting Erythrulose

Get to know Erythrulose: your secret ingredient for a natural-looking and healthier sun tan, minus the UV d...

BEAUTY

Beauty commandment #1: thou shalt always cleanse

Cleanser is the crucial first step in any Beauty routine. We explain why when it comes to boosting your rad...

BEAUTY

Our top tips for winter skin prep

Snowfall, chilly winds, a cold that sinks in your bones and just won’t leave -- winter requires some carefu...

BEAUTY

The transformation of the Hammam ritual in 2021

Years later, I was living in Paris in my twenties when I suddenly yearned for the familiar, centuries-old b...

CRAFTSMANSHIP

Exploring Beauty with Kjaer Weis founder Kirsten

Meet, Kirsten Kjaer Weis, a Danish-born makeup artist living in New York City, and the founder of Kjaer Wei...

CRAFTSMANSHIP

Exploring Beauty with jewelry brand Moroccan Birds

Meet sisters Zineb and Rim, aka Moroccan Birds: the jewelry brand that celebrates Moroccan ancestral aesthe...

CRAFTSMANSHIP

Exploring Beauty with Fadwa Moussaif and Amal et Kenzari, founders of IDYR

Fadwa and Amal met at university, where they first encountered the traditional Moroccan art of Boucherouite...

CRAFTSMANSHIP

Exploring Beauty with Samia Benbrahim, founder of YELLI JEWELS

Through her fusion of both traditional Moroccan techniques and timeless, universal symbols, designer Samia ...

CRAFTSMANSHIP

Morocco like a local with @moroccanmusthaves, Yusra Idrissi

Half-Dutch, half-Moroccan Yusra Idrissi took her first trip to Morocco back in 1992. After 23 years of fami...

CRAFTSMANSHIP

Exploring Beauty with Sanaa Chaabi, founder of REEWAYA

Arabic for “tale,” REEWAYA is the brainchild of Sanaa Chaabi, launched in 2017. Telling the stories of wome...

CRAFTSMANSHIP

Exploring Beauty with Yousra Nichane, founder of Dihyan

We caught up with founder and jewelry designer Yousra Nichane to discuss making a career out of one’s passi...

CULTURE

Why effortless togetherness is in whind’s roots

Ever wondered where the name “whind” came from? Behind every name there’s a story. Hind explains why togeth...

CULTURE

Everything You See I Owe to Mint Tea

Moroccan Mint tea, also known as Atay, is well beyond a delicious hot drink, it’s a way of life. It is abou...

CULTURE

Origins: Made in Meknes

I am originally from Fez, but grew up in Meknes. Figuratively and literally, Fez is my father and Meknes is...

CULTURE

The thing about orange blossom

There is something about Orange Blossom that has always been quite magical to me. Just a whiff of its liqui...

CULTURE

The three faces of one Morocco

When I am homesick, I often seek refuge in things that allow me to time travel back to Morocco:

LIFESTYLE

Morocco like a local: Sara

We caught up with global nomad, Sara, to find out what she misses most when she’s traveling. Born in Meknes...

LIFESTYLE

Morocco like a local: Hind

Welcome to our new inside dive into the world of whind. We sat down with Hind, the founder of whind, born a...

TRAVEL

Top 10 most enchanting destinations to visit in Morocco

Bustling marketplaces, soaring imperial cities, languid seaside escapes, rugged mountain ranges, silky sand...

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Triple-Brightening For All

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Les Petites Giftset

Oasis Veil

Marrakech Rich

Kasbah Stars

Kasbah Moonlight

Medina Dew

Marrakech Light

Oasis Fresh

Medina Dew

Ourika Sun

Atlas Pure

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