Our Story

Evocatively Potent Skincare

At whind, we take a different approach to beauty by creating powerful, science-led products, without any compromise on having a joyful experience.

The brand formulates with a new concept called Warm Science™ combining high performing, proven actives, with sensorial scents and textures inspired our the founder’s Moroccan heritage. This approach transforms labourious skincare routines into enjoyable daily rituals, which in turn maximises product performance.

We value kindness in all its forms

All our skincare products are dermatologically tested, vegan, cruelty free and carbon neutral certified; and the packaging is at least 90% recyclable with a commitment to build towards 100%.

The result, a joyful glow that is clear to see.

Our philosophy is that, when science is applied with warm indulgence, it results in a joyful glow that is clear to see. Beauty that is felt on the inside, and seen on the outside.

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