Our Story

Evocatively Potent Skincare

At whind, we believe in evocatively potent skincare; high performance and a joyful experience co-existing to deliver extraordinary results.

We believe that the sensorial experience is the key to unlock the maximum skincare effectiveness, because when a product is enjoyed enough to use it consistently, high performance becomes hyper-performing. This is why we formulate with what we call Warm Science™—rigorously science-led formulas combined with tantalizing textures and transportive scents, inspired by our founder Hind’s Moroccan heritage.

We value kindness in all its forms

We care deeply about what we do, how it’s done and what we leave behind. We strive to be:

Kind to skin: all our products are dermatology tested, formulated following EU regulations and are formulated without Mineral Oil, Sulfates, Parabens, Phthalates, Diethanolamine.

Kind to others: PETA certified. Vegan and Cruelty-free. 

Kind to the planet: We are carbon Neutral, made with recyclable packaging and use World land Trust certified Carbon balanced paper.

Kind to our community: with our ‘whind spotlight’ programme, which aims to shine a light on artisan local creators who deserve a wider audience.

To learn more about lighter footprint commitments, click here.

Our philosophy is that, when science is applied with warm indulgence, it results in a joyful glow that is clear to see. Beauty that is felt on the inside, and seen on the outside.

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